File Organization Made Simple.

An idea was born from immense file disorganization. That idea is Treevah, a digital file organization software that utilizes A.I. to organize a users files more effectively. In addition, the softwares U.I. is designed in a way that allows the users to find their files faster without endless searching. The product aims for alpha launch sometime during Spring 2025, with formal launch for Summer 2025.

The primary work at this startup focused on promotion of the product through different marketing means. This called for identifying certain groups of individuals that would download and use this product for their individual needs, along with branding the company such that its interest could spark a company at a higher level.

The branding for the product helped to restructure the company as a whole, along with targeting initial audiences such as college students and same business teams. The identity for Treevah was to focus on a product that is simple, clean, and provides the user with peace of mind when using it. At the center of the product, the branding aims to focus on the innovative A.I. integration into the product, along with the new U.I. that it provides to its users.